Meet the Team

Amanda Green is a highly experienced Revenue Operations and Marketing Analytics leader, specializing in business transformation, go-to-market (GTM) strategy, and revenue optimization. With 22 years of experience across SaaS, Financial Services, Media, and Events, she has successfully led cross-functional commercial teams, optimized sales and marketing operations, and implemented data-driven analytics frameworks to drive revenue growth and operational efficiency.

As Director of Revenue Operations at Lloyd’s List Intelligence, Amanda centralized sales, marketing, and customer success operations, driving ACV growth, improving conversion rates, and reducing customer acquisition costs. Her ability to streamline operations, implement cutting-edge analytics, and lead high-performing teams makes her an ideal strategic business advisor for organizations seeking to enhance revenue operations, leverage AI-driven sales intelligence, and scale effectively.

Key Impact Areas: What Amanda Brings to the Table

Revenue Operations & Commercial Strategy

Amanda has successfully centralized revenue operations across sales, marketing, and customer success, aligning teams under a unified GTM strategy. Her ability to optimize sales pipelines, refine lead management processes, and increase win rates ensures sustainable revenue growth.

Marketing Operations & Data-Driven Growth

A marketing operations specialist, Amanda has implemented Tableau and Power BI analytics, enabling real-time performance tracking and OKR measurement. She has optimized demand generation, data governance, and sales enablement to improve customer acquisition and retention.

Technology & AI-Driven Sales Enablement

Amanda has integrated AI-powered analytics, CRM automation, and lead intelligence tools, streamlining marketing and sales workflows. Her expertise in Salesforce, Power BI, Eloqua, and marketing automation platforms ensures organizations can scale efficiently and leverage data-driven insights.

Process Optimization & Cost Reduction

Amanda has optimized marketing spend, reducing agency costs and improving ROI on marketing investments. By implementing data quality governance, sales training programs, and marketing automation, she has driven efficiency, cost savings, and revenue acceleration.

Cross-Functional Leadership & Business Transformation

With extensive experience in leading global revenue operations teams, Amanda has transformed commercial functions, enhanced collaboration between sales, marketing, and customer success, and driven high-impact change management initiatives.

Her expertise ensures that businesses can:

• Develop and refine revenue operations models, improving sales efficiency and profitability.

• Implement AI-powered analytics and CRM automation, streamlining customer acquisition.

• Optimize marketing spend and lead generation, reducing customer acquisition costs (CAC).

• Leverage data-driven decision-making, ensuring scalable, sustainable growth.

To Conclude

With extensive expertise in revenue operations, marketing analytics, and commercial strategy, Amanda Green is a standout strategic advisor for organizations looking to optimize sales and marketing operations, improve data-driven decision-making, and drive revenue growth. Her track record in business transformation, process optimization, and AI-powered sales enablement makes her a top-tier choice for your business.

Companies aiming to scale revenue operations, enhance marketing intelligence, and drive sustainable growth will benefit significantly from Amanda’s strategic insights, leadership experience, and hands-on expertise in commercial transformation.